Capturing Web Markets for you!

Given the infinite information and misinformation which circulates on the internet, it is not very difficult to get carried away with the flow. The arena of search engine optimization is in a state of continuous flux and it is hard even for a professional to keep up with the constantly evolving SEO techniques. While the nuances might differ, the essence remains the same. There are twelve cardinal mistakes which most amateur webmasters and even SEO professionals end up making. The end result is simply the lack of effectiveness of the comprehensive optimization techniques which are implemented by them.

1. Mega Styled Meta Information: The inclusion of too much Meta information is simple easy, but the insertion of more than ten will make the site vulnerable for penalty by the search engines.
2. Getting over-creative with the page title: The second common mistake is a long and winding page title. In order to achieve inclusive optimization, the best method is not exceeding 70 characters and always being precise.
3. Too much HTML is not good for your site: While there can be not better coding language than HTML, making the site design with HTML is a sure way to decrease the chances of recognition by the search engines. CSS or Cascading Style Sheets are simple, light and flexible, making sure that the website design remains search friendly.
4. Google blindness to amazing photographs: The insertion of a simple “alt” tab to the photographs is sufficient to get it noticed by Google and ensuring that people know what the image is about.
5. The domain expiry countdown: Search engines always prefer those which are going to be around. The simplest way is the registration of a domain name for a longer period and letting the search engines know that the site is going to be around for a long time.
6. Getting too good at linking: Simply hoarding the most links without any focus on relevance or quality is sufficient to get noticed by the search engines for all the wrong reasons. Even half the number of links is sufficient as long as they are qualitative and from a trusted website.
7. Ignoring URL’s: The URL’s with keywords are powerful tools and allow the accruing of a distinct advantage to the website in terms of optimization.
8. The Anchor text looks too familiar: The utilization of the same anchor text repetitively throughout the website is often the sole cause for lower rankings.
9. Link Acquisition is too good to be true: Natural link building is a process which requires time and patience. If a sudden acquisition of links is made, the search engines are bound to flag them as black hat sites.

10.  A flashy Flash website: While a Flash based website looks wonderful, it is not that attractive when it comes to the search engines and even the users. Even if Flash is going to be used, it is always necessary to provide a HTML alternative for making it easier for the search engines.

11.  Title Tags lost in the SEO flurry: Title tags are singularly important in the determination of rankings and should be carefully crafted.

The final mistake which everyone makes is constantly monitoring the rankings with a fluttering heart. It is better to spend the same time in optimization and improvement of the website and let Google worry about rankings.

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